The Business of Beauty

What Beauty Brands Need to Do to Address Their Packaging Problem

18 December 2020 • By Cheryl Wischhover

BoF Professional Exclusive

What Beauty Brands Need to Do to Address Their Packaging Problem

A growing number of consumers want beauty products minus the plastic packaging. Greener options are expensive — but some viable options are emerging.

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The Business of Beauty

Unilever To Put Its Climate Change Plans To Shareholder Vote

14 December 2020 • By Reuters

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The Business of Beauty

Unilever To Put Its Climate Change Plans To Shareholder Vote

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How Fragrances Became the ‘Unexpected Star’ of the Pandemic

11 December 2020 • By Tamison O'Connor

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How Fragrances Became the ‘Unexpected Star’ of the Pandemic

There’s no online replacement for walking into a store and smelling a fragrance sample. But brands are finding ways to sidestep this dilemma, sending US fragrance sales soaring after a rocky start to the year.

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How to Market an Affordable Skin Care Brand

6 November 2020 • By Tobi Idowu

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BoF Professional Exclusive

How to Market an Affordable Skin Care Brand

Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.

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The Beauty Brands Having a Very Happy Halloween

30 October 2020 • By Alexandra Mondalek

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The Beauty Brands Having a Very Happy Halloween

Fake blood, a spooky doll-themed contest and a ‘Halloween Hotline’ are some of the ways makeup and skin care brands hope to stand out in a saturated holiday market.

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How to Compete With CeraVe and The Ordinary

23 October 2020 • By Rachel Strugatz

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How to Compete With CeraVe and The Ordinary

Consumers have pivoted to inexpensive, drug store skin-care brands like CeraVe and The Ordinary and found they're just as good as higher-end competitors.

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How Digital Beauty Brands Are Making Wholesale Work

16 October 2020 • By Tamison O'Connor

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How Digital Beauty Brands Are Making Wholesale Work

Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.

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Will Beauty's Tiktok Love Affair Last?

9 October 2020 • By M.C. Nanda

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Will Beauty's Tiktok Love Affair Last?

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?

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The Skin-Care Brand That’s Unexpectedly All Over TikTok

2 October 2020 • By Cheryl Wischhover

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BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.

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Asia's New Beauty Players Are Going Global

25 September 2020 • By Zoe Suen

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BoF Professional Exclusive

Asia's New Beauty Players Are Going Global

Following the rise of K-Beauty, J-Beauty and C-Beauty, a set of up-and-coming Asian skincare and make-up brands are taking over Instagram feeds and Sephora shelves.

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